Spend Data Speaks Volumes When it came to spending, Salisbury displayed economic resilience and vitality. Relative to December 2019, the city experienced a substantial 17% increase, leaving comparator cities trailing behind with an average uptick of 8%. Salisbury city centre's positive sales growth, up by an impressive 11% in December 2023 compared to the previous year, was propelled by an 8% increase in customer numbers and a 3% growth in Average Revenue Per Customer (ARPC). Flourishing Footfall Footfall data across the city collected and analysed by Salisbury BID, painted an incredibly promising and exemplary picture. The city witnessed a remarkable 5.2% increase compared to 2022, setting it apart from the South West's 1.8% decrease and the UK's modest 1.2% uptick in foot traffic. Salisbury emerged as pioneering, significantly outperforming national trends.
180,000 What's On Guides Salisbury BID's sister channel, Experience Salsibury, led on the city's cohesive Christmas campaign - from printed collateral to social media. The backbone of this campaign is the cohesive and refined city What’s On Guide which is carefully curated and designed here at the BID and received by 180,000 people.
460,000 people reached digitally The digital campaign reached new heights this year with a digital reach exceeding 460,000 people from social media, e-marketing and website content on the Experience Salisbury site and channels.
238 Pieces of Unique Content The campaign content revolved around six weekly What’s On guides on social media and the Experience Salisbury website, accompanied by 10 festive emails, 117 social media posts and 95 social media stories showcasing events, workshops, and offers. All created, managed and delivered by Salisbury BID through Experience Salisbury.
250+ Handmade Origami Stars given to 50 Businesses Over 250 handmade origami stars were distributed to 50 businesses in the city both independent and national as part of the city's wider theme.
28 Indie Business Windows Decorated In collaboration with talented local artist Michele Millidge, 28 Indie Business Windows were adorned with hand-painted stars as part of the city's wider theme.
12 Salisbury Stars from 300+ nominations Salisbury BID was part of the inaugural Walk of Stars where 12 Salisbury Stars were chosen from over 300 nominations.
2,500 Xmas Salisbury Indie Tote Bags 2,500 Christmas City of Independents tote bags were gifted to 57 indie businesses to distribute to customers spending above £25
10 Hours of Faux Snowfall Salisbury BID brought 10 hours of faux snowfall to 7 locations in the city centre, supporting business areas, special events and family festivities.
4,000+ People Took Part in Festive Trails Over 4000 people took part in our city’s Christmas Trails - from starlit sculptures to cheeky elves in shop windows, the maps took visitors and residents alike on trips around our city centre streets, stopping in businesses along the way!
