Salisbury Evening & Night-Time Economy Perception Survey02.09.2019
Salisbury BID and Salisbury City Council are asking members of the public to complete a perception survey on Salisbury’s evening and night-time economy.
The number of people visiting town and city centres across the country has been declining. Salisbury BID and the City Council want to understand more about the perception of visiting our city after 5pm so we can work with partners to improve the experience of visiting Salisbury in the evening. The aim is to increase the number of visitors in the evening and boost the economy.
The survey asks questions about how safe the city is, the cleanliness, the range of activities and the ease of access.
There is a total of 27 questions, and it will take approximately 5 minutes to complete. The survey will close on Monday 23rd September 2019. Paper copies can be completed at the Information Centre on Fish Row and the Shopmobility in Priory Square.
The data collected from the survey responses will help influence further events and activities held in Salisbury and identity any gaps in the city’s evening and night-time offering. This will then help to encourage more people into Salisbury during these hours to enjoy the abundance of culture, leisure and entertainment available.
The survey will also assist with Salisbury’s reaccreditation of Purple Flag, which it’s held since 2012. A Purple Flag accreditation, similar to Blue Flag for beaches and Green Flag for parks, allows members of the public to quickly identify town and city centres that offer an entertaining, diverse, safe and enjoyable night out.
The Association of Town & City Management (ATCM), the governing body for Purple Flag, says their research indicates Purple Flag real benefits to a town or city, including:
• A raised profile and an improved public image for the location
• A wider patronage, increased expenditure
• Lower crime and anti-social behaviour
• A more successful mixed-use economy in the longer term