Salisbury Business Improvement District

Purple Flag

Welcoming & Enhancing

Purple Flag is the accreditation given to a place to signify it is a safe and vibrant night out.

Salisbury’s evening and night-time economy has continuously held the Purple Flag accreditation since 2010 and is one of the longest standing places in the country to hold the status. The city was re-accredited with the prestigious Purple Flag status in 2020.

Purple Flag seeks to raise the standard and appeal of towns and city centres between the hours of 5pm and 5am.

The award allows members of the public to quickly identify towns and city centres that offer an entertaining, diverse, safe and enjoyable night out for visitors and local residents.

The Purple Flag is a national programme led by the Association of Town and City Management (ATCM) and works in a similar way to the Blue Flag for beaches and the Green Flag for parks.

Salisbury’s Purple Flag application is funded by Salisbury BID and is supported by Salisbury City Council, Salisbury PubWatch, Street Pastors, Salisbury Reds, Wiltshire Council and Wiltshire Police.

The accreditation process takes towns and cities through a comprehensive set of standards, management processes and good practice examples; all designed to help transform the evening and night-time economy.

As well as a comprehensive written application, the Purple Flag accreditation process involves a visit to the city and an inspection of the evening and night-time economy.