The umbrella display was installed on 17th July by Salisbury BID along with partners Salisbury City Council, VisitWiltshire, Salisbury Cathedral and Swindon & Wiltshire LEP to bring positivity and visitors to the city.
Kara Rogers, BID Marketing Manager, said: “Our businesses have had a tough year, but this installation has encouraged a new spout of optimism and vibrancy.
“The feedback we’ve received from our businesses, residents and visitors has been overwhelming.
“Social media has been filled with pictures showcasing our beautiful city and people are visiting the city specifically to see the display.”
The umbrella display will remain until the autumn.
Share your photos on social media using #SalisburyUmbrellas and #PoppinsChallenge.
Click here to see more.
In partnership with VisitWiltshire, Salisbury BID co-fund the Visit Salisbury website to promote the city to visitors. The Visit Salisbury website has a full events calendar for Salisbury.