To kick start 2022 Salisbury BID welcomed four new Directors to its board. Following this, the BID had a total of 12 Directors, all from levy-paying businesses from different sectors in the city.
The new Directors included:
You can find a full list of the current Salisbury BID Directors by clicking here.
In February we officially launched the new Businesses Against Crime (BAC) initiatives to help you increase your profitability by reducing crime and create better security for your staff and customers.
Our aim with this initiative is to create a safe and secure city for customers, staff and visitors. To enable this to happen, we work closely with Wiltshire Police, CCTV, Salisbury City Council and PubWatch, developing ways to train staff, improve awareness and response to crime related issues.
By becoming involved in Salisbury BID’s BAC initiative, you will be able to take advantage of:
In March Salisbury BID levy payers were given the chance to get involved in the Salisbury Flower Festival, spreading vibrancy and fun across the city centre.
Businesses were encouraged to take part in a ‘Flower Trail’ which would run alongside the popular Flower Festival by creating their own displays, with those taking time to put up designs showcased in the official and digital programmes.
These was also be used to encourage visitors to explore the city as a whole during their visit to the festival.
After a nine-year break, Salisbury’s prestigious Business Excellence Awards returned in April 2022 with an evening dedicated to celebrating the hard work and resilience of the local business community.
Salisbury BID, Salisbury & District Chamber of Commerce and Industry and the Salisbury Journal joined together to re-launch the event. Six awards, all celebrating the best of Salisbury business, were handed out including some of the following levy payers:
Also launched in April was the brand-new portal on the Experience Salisbury website. This was created to give levy-payers a place to publicise promotions and special deals. The Promotions page features on the Experience Salisbury website, which Salisbury BID co-funds. Due to our involvement, the portal is free for levy-paying businesses to use.
May saw the launch of a new royal story-trail to Salisbury city centre as part of celebrations to mark the Queen’s Platinum Jubilee. On April 30th, Sir Barnaby Beacon and his magical friends descended on Salisbury as part of a free augmented reality trail for all ages. Seven whimsical characters were be hidden at businesses across the city increasing both footfall and bodies in businesses.
We were joined by Google Digital Trainers in June who delivered in-person digital skills training & mentoring. They shared some tips and tricks on how you can improve your digital marketing strategy and answered questions helping small businesses. This was a free all-day workshop run in conjunction with Salisbury Chamber of Commerce and Salisbury City Council.
Indies Week 2022 saw the very first Salisbury Indies social event held at Wilding. We worked closely with local businesses to get our City of Independents noticed. Supported by Salisbury BID, Indies went live on Instagram, created promotional offers, original content posts, and more. Experience Salisbury also promoted independent businesses during indies week via blogs, social media posts and press releases.
We brought back brand-new tote bag which was given to businesses to give away FREE with any purchase over £20. Salisbury BID also arranged for our city’s independent businesses to benefit from a share of £8,000 of free marketing from Love Salisbury Radio. For the first time, during Indies Week 2022, we encouraged Indie business owners to swap roles with another independent business in Salisbury to spend a day in the life of another business.
The Salisbury Bear Hunt also returned, showcasing over 100 bears hidden in 100 shops across the city centre. This again saw an increase in footfall.
Taste Salisbury returned on 26th August providing a programme of events, special promotions and discounts held across the city centre, all of which will showcase the delicious local and regional food and drink on offer.
Salisbury BID joined Experience Salisbury and Salisbury City Council to produce the exciting city-wide feastival once again, which culminated in Foodie Sunday on 4th September. Over 60 local businesses got involved by providing a tasting menu, promotion or event of the 10-day festival. Read more here.
September saw Salisbury BID become part of the Business SOS Campaign. #BusinessSOS campaign was founded by organisations representing over 150,000 retail, leisure, hospitality, and tourism businesses and warned of harm caused by the spiralling energy crisis is superseding the pandemic with the potential to cause irreversible damage to UK high streets and the economy. Read more here.
Members of Salisbury BID were invited to a public meeting where senior figures from the Police and Crime Commission and Wiltshire Police gave updates on the latest plans for a new police station to serve Salisbury and South Wiltshire.
The ProtectUK team are announced the release of a ProtectUK marketing toolkit free to all BID levy payers. Within the toolkit you have access to posters relating to the ProtectUK platform, app and the award-winning ACT Awareness e-Learning. There are also several social media assets with optional supporting text for use in promoting ProtectUK publicly.
The National Business Crime Centre (NBCC) held a national week of action to support businesses and reduce business crime across the country. From Monday 17th October police forces and partners worked together to hold targeted operations in towns and city centres, running high profile media and social media campaigns, and engaged with local businesses, retailers, and the community to raise awareness of business crime in the area.
For more information on all of the above click here.
The countdown to Christmas began in November as the winners of the much-anticipated Salisbury BID Christmas Window competition were announced. Three lucky Salisbury businesses won the chance to have a festive window display created by one of the designers seen in the BBC’s Interior Design Masters.
Designers Fran Lee, Amy Davies and Dean Powell returned to the city to give these three businesses a Christmas makeover. The windows of Allum & Sidaway on Minster Street, Captive Worlds on Crane Street and Maul’s Wine & Cheese Bar on Fish Row were dressed by the designers in their finest festive decor.
To bring the 48 hours of festivities to an end Salisbury Playhouse kindly hosted an informal Q&A session with all three designers on Friday evening. We were joined by over 30 levy payers along with their staff and family members with all the burning questions they had for the designers.
This festive season, Salisbury BID make the dreams of a white Christmas a reality with a snow machine! From Friday 2nd December, the snow machine popped up at various locations across the city including in The Maltings, The Old George Mall, Guildhall Square and Salisbury Cathedral. Hundreds of families enjoyed seeing the snow over three weeks in December.
As well as the snow machine we were getting involved in everything festive this year including the Salisbury Christmas Trail. Together with Salisbury City Council, we put funding towards a Christmas Trail to increase footfall to businesses that may otherwise not see as much. This was in locations such as Fisherton Street, Winchester Street and outside Wilsons.
On December 3rd we celebrated the UK’s tenth annual Small business Saturday. We, along with many others, encouraged people to shop local to support independent traders in their community.
To support out independent businesses over the Christmas period we brought back and newly designed tote bag! The new bags were available to shoppers who spend over £20 in participating independent businesses across the city centre and available in 35 businesses across the city centre. As well as being free for customers, the bags were also free to levy payers that signed up!
It’s safe to say Salisbury BID has had another very successful year. We are now looking forward to 2023 and upcoming projects that will continue to support our themes in Welcoming & Enhancing, Promoting & Supporting and Representing & Influencing our levy payers.
In partnership with VisitWiltshire, Salisbury BID co-fund the Visit Salisbury website to promote the city to visitors. The Visit Salisbury website has a full events calendar for Salisbury.