Salisbury Business Improvement District

Salisbury Brand Positioning

8th October 2018

Salisbury is one of England’s premier heritage cities but there is work to be done to maximise its potential – and that's why a brand positioning project has been commissioned.

The aim of this brand positioning project is to attract more business and jobs to the city and to promote Salisbury as a great place to study and to live.

Cities and regions across England and internationally are competing with one another. They too, want to become more prosperous, so we are in a very competitive environment.

The purpose of this competitive positioning project for Salisbury is to:

- Create a single compelling competitive proposition and positioning that is adopted by key stakeholders, partners, businesses, influencers and interest groups.
- Stimulate economic investment; attract more business and jobs to the city; increase the number of visitors, footfall and spend in local businesses; and raise awareness of what Salisbury has to offer.

As part of the Salisbury competitive brand positioning project, we are asking people to share their views by completing a short online survey, click here to complete the survey.

This competitive brand positioning work is about the city looking to the future. Salisbury is one of England’s premier heritage cities but there is work to be done to maximise its potential – encouraging people to stay longer and spend more in our hotels, shops and restaurants; making the most of our heritage, cultural and natural assets; developing the city’s retail offer and underpinning plans for investment and regeneration for the benefit of residents, businesses, interest groups and visitors alike.

A number of organisations have joined forces to commission this work. The project is being funded by VisitWiltshire, Salisbury BID (Business Improvement District), Salisbury City Council and VisitEngland/VisitBritain, with the support of Wiltshire Council, the Salisbury Recovery Coordinating Group and local businesses.

Following a competitive process which attracted proposals from local, regional and national agencies, the project group appointed Heavenly, who have undertaken similar projects for cities including Belfast, Cardiff and Birmingham. Heavenly already know Salisbury well having helped develop the positioning for Wiltshire and the Great West Way.

We need to collect a wide range of views so your time in completing the survey is much appreciated. The survey will take 5 minutes to complete, and all answers will be treated confidentially.