Salisbury Business Improvement District

Salisbury businesses prepare for the final weekend before Christmas

16th December 2021

18th December is the last Saturday before Christmas Day. Dubbed Super Saturday, it has been predicted to be the busiest in-store shopping day in the UK. 

At the same time last year, according to Sensormatic Solutions, Brits spent an estimated £1.6billion as they hit shops and Salisbury BID is encouraging people to shop local again this year but to also shop safe. 

We’ve already seen a rise in shoppers in Salisbury. Last Saturday, 11th December, was the city’s busiest day and night of the year so far according to the latest footfall figures. The numbers were also up 6% the same time last year (Saturday 12th December 2020). 

With more people expected to hit the shops this weekend, Salisbury BID is reminding people how important it is to shop local, whilst sticking to Covid-19 guidance. 

Robin McGowan, Chief Executive of Salisbury BID, said: 

“Shopping local really does make a big difference, whether it’s on Super Saturday or any other day of the week. Salisbury businesses continue to need our support as the pandemic casts a shadow over Christmas once more. From unique independents to national chains, the city centre has a large array of businesses that you can choose from.  

“We realise that some people may be wary about venturing out to finish their present buying because of the current Covid-19 situation but if we all stick to the guidance both customers and staff can stay safe.” 

When shopping in Salisbury during the time that is left before Christmas, please remember to: 

  • Wear masks in all shops (unless exempt) 
  • Follow all necessary hygiene measures 
  • Follow safety advice inside and outside shops  
  • Respect our hardworking shopworkers   

If you are heading into Salisbury this weekend there is plenty to see and do. Why not see if you can find all the Salisbury BID Nutcracker King’s in our Hide and Seek Challenge.

It could win you a £50 Salisbury Gift Card!

There is a lot to keep you festive through Christmas in Salisbury and you can see a full list of what’s on on the Experience Salisbury website.