There are many differing views of social media, but during these challenging times, it’s great to see it being used for good and providing even greater benefits to businesses and consumers.
Thanks to social media, businesses who have had to close their doors can still stay in touch with customers. Those without an online presence have been able to use social media to continue trading. Plus, shops that are still open have been using social media to communicate vital messages to their customer base.
Whether you’re temporarily closed, trading online or remain open, read these useful pointers to discover how staying active on social media can benefit your business during and after the COVID-19 lockdown.
If your business is closed
While you can no longer encourage customers to your physical premises, there are still many benefits to remaining active on social media:
If your business remains open
Even though you may be extremely busy, by scheduling some time in each day, or getting someone to support you to maintain an active and professional social media presence, you’ll discover several benefits, leaving you better placed to deliver to your customers:
Thanks to social media, it’s possible to build and maintain a customer base in an effective and positive way. I therefore hope you can use these useful points to help drive your business during this time and in the future.
About Elizabeth Harmon
Elizabeth Harmon is an experienced Freelance Social Media Consultant. She provides expert social media advice, support, and management for businesses of all sizes. Elizabeth even worked with us at Salisbury BID to bring you the social media campaign for ‘Christmas in Salisbury 2019’.
For more information about Elizabeth’s social media services and experience, along with recommendations, visit her website, or LinkedIn profile. If you’d like to chat, follow on Twitter or contact directly via email@example.com.
In partnership with VisitWiltshire, Salisbury BID co-fund the Visit Salisbury website to promote the city to visitors. The Visit Salisbury website has a full events calendar for Salisbury.