Salisbury Business Improvement District

Successful Easter Trail

26th April 2019

Over £9,500 was spent in Salisbury businesses by families completing the Easter Trail.

Salisbury BID ran an Easter Trail during the school holidays to encourage additional footfall and spend in the city.

12 businesses spread across the city centre formed the trail. The trail allowed visitors to explore areas of the city they wouldn't necessarily go to.

Over 400 families completed the Salisbury Easter Trail and 65% of those said they came into the city specifically to complete the trail.

Congratulations to Florence Hartford! Her completed entry form was drawn at random and is the winner of the £50 Salisbury Gift Card and tickets to Salisbury Racecourse.

A huge thank you to Salisbury Racecourse who kindly sponsored the trail. Their first race day of the season is this Sunday 28th April, and it's family day! Accompanied children aged 17 and under get in FREE at all Salisbury race days! Find out more here.