Salisbury Business Improvement District

Top tips for Salisbury independent retailers in lockdown

3rd November 2020

Salisbury BID has put together a list of helpful tips to support independent retailers during another lockdown.

Every business is different, and essentially you need to do what is best for your business. However, the key is to take action and use this time wisely.

1. Get online
Even though non-essential retailers in England are being forced to temporarily close their doors, they can however still operate a click & collect (collection must be off the premises) and/or delivery service.

Your website and social media channels have now become your new shop floor. Use these channels to promote your products to customers, and set up a click & collect process and offer your customers a delivery service. But remember you need to continue to follow the Covid-secure guidance and social distancing measures.

If you don’t have a website or social media, get one set up.

2. Communicate with your customers
There’s a real willingness from local people to shop local and support local businesses. Customers are engaged and are thinking twice about where they spend their money. But retailers need to clearly communicate with their customers to allow them to easily buy from you.

Tell your customers clearly what service you’re offering. Are you open for business? Are you offering a click & collect or delivery service? Do you have a shop on your website? Can customers place orders via phone/email/social media? How can customers contact you? How do customers make payment?

Use your social media channels, website and physical shop window to communicate these messages with customers.

Don’t forget to tag Salisbury Indies or use #SalisburyIndies in your social media posts so Salisbury BID can share your posts and help you reach more audiences.

3. Use your lockdown time wisely
Once lockdown ends it is thought that England might return to its tiered system of local lockdowns. The tier designation previously was dependant on the rates of infection at that time.

Use this period in lockdown wisely. Plan for different scenarios and reopening times. If you haven’t already, look to reduce your overhead costs, streamline your processes, work on your website and communicate with your customers.

If you’re a Salisbury city centre business and require further support in achieving any of the above, please contact the Salisbury BID team who will be happy to help you.