Salisbury Business Improvement District

Our Priorities

Our mission is to create a vibrant and thriving city that fosters economic growth, empowers businesses, and enhances the overall experience for locals and visitors alike.The purpose of the BID’s work is to provide added-value and deliver projects and services that would not otherwise be carried out by any other business, authority or stakeholder.

Three main themes will shape our strategy over the next five years (2024-2029):

Experience

Influence

Place

Experience

Making our modern medieval city a vibrant destination of choice for locals and tourists alike. 

Salisbury has so much to offer. It’s beautiful, accessible, and full of life. So, we want to attract more people to our modern medieval city, and that’s what our Experience theme is all about. 

We lead the city’s marketing efforts, running dynamic campaigns across social media, web and print to raise Salisbury’s profile. We work with city partners to develop and promote a rich calendar of diverse events. 

Our work on dressing the city, often in collaboration with Salisbury City Council, brings the city to life at key times of the year. We spread the word about the city far and wide, encouraging individuals and groups to discover our beautiful city. 

There is always something going on in Salisbury, and we want to tell as many people as we can about the great experience they can get when they visit us. 

Place

Creating a holistic approach to managing and maintaining a thriving Salisbury. 

Salisbury BID works with city partners to ensure we all have a city to be proud of; a city that is safe, clean, tidy and well-functioning. Alongside continuing our imperative work with Salisbury BID Businesses Against Crime, we invest to improve the way the city looks and functions so that it is a pleasure to live in, work in and visit. 

Our goal is to enhance the existing vibrant business offering in the city and to boost and retain occupancy materially over the coming term. In doing this, we hope to ensure and promote the vitality of our high street for many years to come. 

Influence

Shaping our city, empowering our business community and making our voice heard. 

Influence encompasses a range of activities designed to foster economic growth, empower businesses, and ensure a prosperous future for Salisbury. 

These include encouraging inward investment, forging national partnerships and championing the business voice. We also provide networking events, benchmarked data and analysis, and opportunities to celebrate our city’s collective successes. 

Experience

Making our modern medieval city a vibrant destination of choice for locals and tourists alike. Salisbury has so much to offer. It's beautiful, accessible and full of life. We want to attract more people to our modern medieval city.

Influence

Shaping our city, empowering our business community and raising our voice. Encouraging inward investment, forging national partnerships and championing the business voice.

Place

Creating a holistic approach to managing and maintaining a thriving Salisbury. Working with city partners to ensure we all have a city to be proud of; a city that is safe, clean, tidy, and well-functioning.