Salisbury Business Improvement District

2014-2024 A Decade of Achievement

Influence

Salisbury BID began operating in 2014. In the subsequent decade, we collected and reinvested almost four million pounds with one goal: to improve Salisbury.

We delivered two bold and diverse business plans throughout an extraordinary decade, achieving concrete and measurable successes across marketing, events, operations, safety, support, and influence. 

Through strategic initiatives, advocacy, and collaborative partnerships, Salisbury BID continues to drive positive change and foster a vibrant city centre. We create opportunities for businesses to thrive and for visitors to experience the very best of Salisbury. 

Businesses Against Crime (SBBAC) 

Providing a safer environment, reducing crime rates, and deterring potential criminal activities. Co-funded by Salisbury BID and Salisbury City Council, we invested in CCSO’s for a decade, managing the City Radio system, shared intelligence meetings with businesses, the police and city partners, and BID ranger crime support!  

At the end of 2024, we had 85 radio users and 400 ShopWatch members throughout the city, over 20,000 hours of CCTV and 10,000 incidents have been logged through DISC. This number continues to rise to this day as our work in tackling crime and ASB only grows. 

City Ranger Service 

Supporting BID’s levy payers with any issues they may have. Our Ranger, Andy, is in communication with the CCTV control room, Police, the city’s security guards, shops and venues to share intelligence and tackle business crime. 

City Performance Data 

Salisbury BID takes the lead in funding and analysing crucial city performance and economic data, including footfall, visitor origin, city spend data, and vacancy rates. 

Salisbury City Centre CCTV

From 2014-2024 Salisbury BID invested £25,000 each year into the city centre's CCTV to ensure the system remains operational 24 hours a day, 7 days a week. 

Experience Salisbury 

A vibrant website and social media presence (with over 20k followers) dedicated to celebrating Salisbury and giving improved promotional opportunities for city businesses. Over 1k events uploaded via the website, an online reach of over 350k, and 4.5k newsletter subscribers. 

Summer & Christmas What's On Guides 

An easy-to-read, handy guide to events and activities in our city. Distributed to over 300,000 people annually. 

Public Art 

Including installations such as the High Street Umbrella's, Window Wonderland, This Too Shall Pass, and Murals. Each project was attracted over 90k people. 

Promotional Tote Bags 

Over 6,500 tote bags were distributed from 2014-2024 throughout the city, including limited edition Indies and Christmas bags, encouraging spend in our indie businesses.

Salisbury Gift Card 

Salisbury BID ran the Salisbury Gift Card until 2024, keeping over £100k of spend in the city.

Traditional Original

Co-investment in the launch of new city branding.  

Taste Salisbury

From 2022, we co-funded our city's premier food festival, showcasing Salisbury's strong tradition of hospitality. 

Christmas in Salisbury

Salisbury BID has been a primary partner. In Salisbury’s Christmas since 2014, working on a large variety of projects. Most recently, the BID manages and runs the city’s marketing campaign through Experience Salisbury, decorates our city’s indie businesses with hand-drawn stars, and hosts festive shopping evenings.  

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