Website The BID manages and creates content for experiencesalisbury.co.uk and will continue to develop it over Term 3. We update it regularly with fresh news articles, blogs, event round-ups and much more. All Salisbury businesses can be listed on the easy-to-search directory. Our business, accommodation and culture listings are the most comprehensive guide to our vibrant city. 2024 Website Statistics: 275,000+ Page Views 750+ Events Uploaded
Social Media We are growing our audience on social media by creating compelling original content. Our comprehensive content plan together with advances platform-specific analytics attracts engaged followers who see what we have to offer online and then visit the city to participate. We continue to reinforce and develop our role as the dependable and unrivalled guide to our city. 2024 Social Media Statistics: 23,000+ Followers 1.1 million+ Total Reach
Offline Activities Conscious that many residents, visitors and businesses want to engage with our content offline as well as online, we are continuing with print adverts, mail drops, leaflets and billboard posters. In 2024-2025, we created and distributed 260,000 What's On Guides showcasing Summer and Christmas activities happening in Salisbury City Centre. We also printed 10,000 Taste Salisbury Brochures to promote Salisbury's premier food and drink festival.
Bespoke Campaigns We create bespoke campaigns to promote each of our city's thriving business sectors. By using our expertise in digital and physical promotion, we highlight the wonderful mix of businesses our city has to offer. During Indies Week in July 2023, we launched a campaign promoting Salisbury as 'Your City of Independents.' Combining billboards, posters, digital and print advertising, a stand-out video trailer and a tote bag giveaway. It was coordinated, consistent and impactful. We continue to champion and support our independents with campaigns during July and December as well as regular promotion as part of our 'Saturday Spotlight' series.
