Salisbury Business Improvement District

‘Experience Salisbury’

Promoting & Supporting

‘Experience Salisbury’ is a new brand that positions the city as a great place to visit, live, work and study. 

Experience Salisbury is a vibrant new website dedicated to celebrating Salisbury and giving improved promotional opportunities for city businesses. 

The site, which has been co-funded by Salisbury BID, gives levy payers a platform to showcase what they have to offer, attract new customers and boost business. 

Experience Salisbury is packed with history, heritage, art and culture. Residents and visitors will find inspiration, from world-class attractions to delicious dining experiences and unique independent shops. 

There is a comprehensive what’s on calendar to make sure people never miss an event again and the site also acts as an online community hub providing the latest local news, blogs and information for residents. 

It brings together everything our wonderful city has to offer - all in one place. 

For those who want to explore the city’s businesses, the Experience Salisbury website also includes a directory full of shops, restaurants, hotels as well as professional and local services. 

All Salisbury businesses can be listed on the easy to search directory, for free, or they can pay to upgrade to an enhanced listing.

Thanks to funding from Salisbury BID, all levy payers have received an enhanced business listing for free. 

The Experience Salisbury website is jointly funded by a new partnership between Salisbury BID, Salisbury Cathedral, Salisbury City Council, Salisbury Hospital and Wiltshire Creative.  

This new partnership was born in the aftermath of the nerve agent attacks in 2018, when the challenges presented forged a new spirit of joint working in the city which has been carried forward throughout the Covid-19 pandemic and into a renewed approach to promoting the city, including the development of the Experience Salisbury website.   

The partnership also was the driving force behind Salisbury’s new fresh and distinctive brand identity, which has been adopted across the Experience Salisbury site. 

It was in 2019, after an extensive consultation, that the new ‘Traditional Original’ brand was developed for the city to shine the spotlight on Salisbury’s unique combination of old and new. It will be seen on a number of exciting new initiatives set to be unveiled across the summer months, as well as to raise the profile of the city going forward. You can find out more about the new Salisbury brand on the Experience Salisbury website.

To help promote Experience Salisbury, businesses and the city, a toolkit has been produced with a range of downloadable assets, from social media posts to website banners and content pages. These can be used for free by businesses.

The toolkit can be downloaded here. 

Learn more about what is on offer at Experience Salisbury by going to or follow on FacebookTwitter and Instagram