Marketing & Events

Business Promotion in Salisbury

What businesses wanted from BID marketing and promotion:

  • Year-round promotional activity
  • Joined up marketing for the city by introducing effective marketing campaigns with consistent messaging
  • Increase awareness of Salisbury as a shopping and leisure destination to residents and tourists
  • Generate additional business for Salisbury and BID levy payers

MARKETING


What BID have delivered so far:

Visit Salisbury

Visit Salisbury

In 2015, Salisbury BID collaborated with VisitWiltshire to create Visit Salisbury a tourism destination website. This platform is used to promote tourism in the area by providing tourists and locals with information and options regarding accommodation, events, food and drink establishment, entertainment venues, shopping areas, the site also offers businesses the opportunity to list offers and add their events to the sites extensive what’s on listing and all BID members are featured on Visit Salisbury.

City Marketing & Promotion

City Marketing & Promotion

Salisbury BID were the key drivers in the creation of a city brand, Salisbury City of Stories, this branding has been instrumental in the cities cohesiveness and uniformity to residents and tourism. Through this branding BID have created a substantial social media following who can be targeted with events, offers and news. The BID has also introduced group travel trade guides for travel organisations highlighting the group friendly activities Salisbury has to offer and also lists BID members who are group friendly, from food and drink venues, attractions and accommodation providers who have the capacity for large group trade.

Travel Trade

Travel Trade

Salisbury BID have further invested in the City, by becoming a city partner with the Visit Wiltshire Travel Trade group, this gives the BID opportunities to publicise Salisbury as a destination to the group travel market, Alongside this BID have also compiled a comprehensive travel trade database for use in targeted marketing campaigns.

Mini Guide and Map

Mini Guide and Map

BID have produced a comprehensive and engaging Salisbury city guide and map, to assist with the navigation of the city by visitors. The map includes a handy guide to all Salisbury’s main attractions, as well as a comprehensive and easy to read map of the city. Copies can be picked up from the Salisbury Information Centre and from dispensers which are installed at strategic locations such as the coach park, train station and at many of Salisbury’s shops, attractions and hotels.

Business Promotion

Business Promotion

Salisbury BID encourages our businesses to keep in touch and send us news and offers for, so that they can feature on the BID website offers pages or on the BID range of social platforms, if you are a business and would like to start sending the BID information and offers or would like to talk to the BID about other marketing opportunities please email; This email address is being protected from spambots. You need JavaScript enabled to view it.

Business Communications

Business Communications

BID provide businesses with a monthly newsletter electronically and hard copy to advise businesses what marketing opportunities are available to them and what the BID team have been up to over the last month.

EVENTS


What businesses wanted from events:

  • Raise the profile of the city
  • Enhancing the existing offer
  • Supporting/creating events that benefit different areas of the city

What we have delivered so far:

BID Campaigns and Events:

BID Campaigns and Events:

Salisbury BID are working hard to create new and original ideas to draw people in to the city, these include shopping trails, promotional giveaways, and publicity events as well as unique ideas to increase the profile of the city.

Salisbury Christmas Market

Salisbury Christmas Market

Salisbury BID organise and run the annual Salisbury Christmas market which attracts over 200,000 people to the city during the festive season. The Salisbury Christmas market was voted one of the best Christmas markets in the UK by the Telegraph in 2016. 2017 will see changes at the Salisbury Christmas Market as it enters its sixth year as it will host over 100 exhibitors in 2 locations with the addition of the new Artisan Row on the High Street that will spread the market across the city.

Go to Salisbury Christmas Market website

01722 441688

Event Funding and Support

Event Funding and Support

Salisbury BID are keen to support already existing event and help new events get started. Since BID’s Inception in 2014, BID has support the following events:

  • Salisbury Live
  • Salisbury City Encounters
  • The Taste Trail
  • Celebrate Voice
  • Salisbury Contemporary Craft and Heritage Festival
  • Salisbury Fringe
  • St George's Day
  • Salisbury Literature Festival
  • The Bee Trail
  • Salisbury MAG Spring Surprise
  • The Barons' Trail
  • Fisherton Festival

“The Car Park now gives a much improved first impression to visitors arriving in the city by car. It is widely used by Patrons to the Playhouse and I am sure that they will appreciate the improvements made. I know from speaking to the rangers that it was not an easy task to complete, so a big thank you to all concerned”

Mark Simonds, Salisbury Playhouse

Access and Car parking

Free After 3 Parking Campaign:

Salisbury BID has introduced a car parking initiative to boost footfall and spend in the city centre. Local people and visitors visiting the Culver St car park can park completely free after 3pm on weekdays, all day Sundays and bank holidays.

Park and Ride – Employee Discounts

BID has partnered with REDs to provide a incentivised travel to work option. Local employees of BID members pay for an annual park and ride ticket and get a reduced rate for each trip. For more information please visit Salisbury Reds website

Wayfinding Totems and Map Dispensers

Salisbury BID jointly funded a total of six wayfinding totems, along with Wiltshire Council and Salisbury City Council, which are installed in strategic locations around the city including the High Street, Cheese Market, and Silver Street. This important on-street signage assists residents and visitors alike with navigation and help them to really make the most of our city. BID have recently introduced Map dispensers in high visitor areas including the Coach Park and Salisbury Train Station.